French fragrance luxury fragrance niche perfume Frédéric Malle Serge Lutens Diptyque Chanel No. 5 Dior Sauvage scarcity marketing luxury economics Studio Signal Fashion vertical

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    France’s Two Luxuries

    STUDIO SIGNAL — FASHION France’s Two Luxuries France does not export one luxury fragrance. It exports two — and knowing which bottle you’re holding changes everything.  · The Studio’s Eye · I’m standing at the duty-free counter in Charles de Gaulle, watching a woman test her third bottle in ten minutes. Dior, Chanel, YSL —…